I’m Nichola Robinson — founder of NAL Business Management, sales expert, single mum, and someone who learned business the long way: by doing it.

I started out in my mum’s lighting business, doing everything from making tea to running national accounts. Over the last 33 years, I’ve worked in construction, interiors, events, youth development, music, and more. Every service I offer is built on lived experience—not just theory.

Whether it’s business development, content strategy, or coaching teams, my focus is simple: practical help that gets results. No fluff, no funnel spam—just real conversations, built-in accountability, and straight-talking support.

NAL stands for Nurture, Align, Leverage. It’s also named after my kids (Alicia and Lachlan) and our dogs (Bean and Milo)—because business and life aren’t separate in my world. They never have been.

What I Believe:

You don’t need to “sell”—you need to explain clearly and give people a reason to trust you.

Business development should be embedded, not bolted on.

If you can talk, you can sell. If you can listen, you can lead.

I work remotely from Manchester (and all over the UK and Europe), helping SMEs grow with confidence, clarity, and no wasted energy.

Let’s talk about what’s holding your growth back.