About Us

At NAL Business Management, we cut through the noise to give SMEs practical, straight-talking support that drives real growth.

Founded by Nichola Robinson, who draws on more than 30 years of expertise in sales, marketing, and business development across construction, commercial interiors, and beyond. From hands-on business development to content strategy and workshops, everything we do is built on experience, not theory.

No fluff, no jargon. Just clarity, accountability, and results.

Our Team

Nichola Robinson

Business Development Consultant | Founder of NAL Business Management

Nichola Robinson is not your average consultant. With 30+ years across construction, events, and SMEs, she’s built a reputation for turning bold ideas into tangible results. Known for her straight-talking, “no fluff” approach, Nichola helps businesses cut through the noise, spot opportunities others miss, and actually deliver on them. She combines strategic thinking with hands-on action, giving clients the clarity, confidence, and momentum to grow. If you want cookie-cutter advice, look elsewhere — Nichola is about creative solutions that stick and development that works in the real world.

Alicia Robinson Stewart

Writing Content Creator

Alicia Robinson Stewart is first and foremost a singer-songwriter — a creative voice with a gift for words. Alongside her music, she works as a content creator with NAL, helping brands and individuals shape stories that actually connect. Having grown up around construction and events, she has a grounded understanding of business and brings that into her writing, blending creativity with clarity. Her content is never just words on a page — it’s thought-through, purposeful, and crafted to hit the mark across blogs, campaigns, and social media.

Elena Kale

Inspired Marketing Media Partner

Elena Kale is the driving force behind Inspired Marketing Media Partner, bringing over 30 years of corporate, event, and SME expertise to the table. She doesn’t just “do marketing” — she builds strategies that get businesses seen, heard, and remembered. With a career spanning high-profile corporate campaigns to hands-on SME growth, Elena blends creativity with sharp commercial insight, helping brands connect with their audiences in ways that actually deliver results. Her hallmark? Straight-talking strategies, flawless execution, and a track record of turning visibility into measurable growth.

Steve and Dave Robinson

Design Display Solutions

Steve and Dave Robinson are the father-and-son duo behind Design Display Solutions, setting the benchmark in exhibition stand design, build, and project management across the globe. With decades of experience and a reputation for being the best in the industry, they combine creative vision with flawless execution. Their clients don’t just get stands that look spectacular — they get a team who put customer service at the heart of everything, delivering stress-free projects that showcase brands at their very best.

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What We Do

We work alongside SMEs to nurture growth, align strategy, and leverage opportunities. Our services cover business development, content strategy, workshops, and more—always with a focus on clarity and results.

Our Services

Business Development (Done With You)
Content Strategy & Creation
Learn to Sell by Teaching (Workshops)
Exhibitor Lead Alignment
Private Strategy Workshops
Support for Purpose-Led Ventures
Event Planning & Exhibitions (with Design Display Solutions)
Marketing Strategy (with Inspired Marketing Media)

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Work Along Yourself

Prefer to take things at your own pace? We’ve created resources you can work through independently—designed to give you clarity and confidence without the jargon.

Whether you’re looking for a complete sales reset or just a practical tool to tackle one challenge, these resources are built to help you make progress on your own terms.