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Services
Practical Business Development – No Fluff, Just Forward
Growing a business doesn’t need more jargon or endless strategy decks, it needs clear action and support that fits the way you work. At NAL Business Management, we step in where you need it most, from hands-on business development to content strategy, workshops, and partner-led projects. Every service is practical, straightforward, and focused on real outcomes, not busywork.
Business Development (Done With You)
From £250/day
Work with me directly inside your business. You get strategic thinking, tactical outreach, and hands-on support—without the cost or commitment of a full-time hire.
What's included:
Business development planning (with real outcomes)
Outreach support (calls, emails, CRM, strategy)
CPD design and delivery
Coaching and accountability for your team
Full alignment between your sales and marketing activity
This service suits teams who are stretched too thin to focus on growth but know they’re sitting on opportunity. I work as part of your crew—not a clipboard consultant—and help you build a pipeline you can actually manage.
Ready to make business development work for you?
Content Strategy & Creation
£500/month
If you hate writing about yourself or have little to know idea what to write about, but know you need to show up online - which you do — this is for you.
Includes:
Monthly strategy and alignment call with me
Social media copy, newsletters or blog posts
Written by Alicia, singer songwriter and trusted content writer
Tone and content aligned to your business goals
Think of this as your outsourced in-house comms. You get fresh content that sounds like you, speaks to your market, and saves you hours staring at a blinking cursor.
Want content that actually gets read?
Learn to Sell by Teaching (Workshops)
£500/day per company – Up to 4 companies per session
This is sales without the cringe. Built for business owners and BD leads who think they “can’t sell.”
You’ll learn:
How to teach your clients through CPD and expert education
How to build relationships, not push products
Why stories convert better than sales scripts
Includes a copy of my book So You Think You Can’t Sell (But You Can).
This workshop flips your mindset and gives you tools you can use immediately. It’s practical, personal, and focused on what works.
Let’s get you selling with confidence.
Exhibitor Lead Alignment – Fast, Accurate Insight
£350 per analysis
Been to a trade show and now staring at a spreadsheet of ‘leads’? Let me help you sort the gold from the ghosts.
What you get:
1-hour call with me to understand your targets
Bespoke AI powered research and insight into who’s worth following up
Turnaround in 48 hours
This isn’t just AI—it’s a tool I’ve trained myself using years of real client data, industry patterns, and decision-making criteria that actually matter. You get insight that’s fast, focused, and built on experience—not a generic GPT prompt anyone can copy.
Make your exhibition budget count.
Private Strategy Workshops – Your Team, Your Plan
From £1,500 per session
A no-fluff half-day session at your office or chosen venue. For up to 10 team members.
You choose:
Business development focus
Marketing focus
Or split between the two
Includes hosted working lunch and direct access to my brain.
Ideal for leadership teams who want everyone pulling in the same direction without three months of meetings to get there.
Want clarity without the corporate slides?
Support for Purpose-Led Ventures
Application only – sliding scale pricing
I support a handful of community and creative projects every year. These include:
My Music Manager – helping musicians manage themselves and get paid
Titan Boxing Federation – supporting boxing talent and events
LabourLok – a youth platform connecting 16–24-year-olds with real work
If you’ve got something worth building—but need help turning it into a business that works—this might be for you.
Got a purpose-led idea that needs backing?
Event Planning & Exhibitions
(with Steve Robinson, Design Display Solutions)
Partner: Design Display Solutions
From exhibition stand builds to full event management, we work with DDS to handle:
Project planning
Stand design and build
Temporary structure logistics
Based near Gatwick. Delivering globally.
Need an exhibition partner that gets things done?
Marketing Strategy
(with Elena Kale, Inspired Marketing Media)
Partner: Inspired Marketing Media
When your brand message needs a reset, Elena’s your woman. Together we support clients with:
Positioning and brand tone
Strategic marketing planning
Media alignment for construction and commercial industries
Based in Bedford, trusted across the UK.
Time for your brand to reflect your value?
Some of Our Clients
TCT Europe
Business Development
TCT turn recycled rubber into smart, high-performance materials used in highways, rail and construction across the globe. I support their business development across the UK and Europe, helping them connect with the right decision-makers, communicate the value of what they do, and follow up with focus. It’s practical, purpose-led work and I’m proud to be part of it.
Visit TCT – www.tire-conversion.com
NOVA
Business Development & Messaging
Nova is a product development agency working across the built environment to design, test, and deliver solutions that tackle real-world challenges. Their focus is on raising industry standards through innovation, practical problem-solving, and projects that make a measurable difference. I support Nova with business development and messaging, helping their expertise land with the right clients in the right way.
Visit NOVA – www.poweredbynova.co.uk
EXT Facades
Business Development & Messaging
EXT Facades specialises in technical drawing and engineering support, bridging the gap between design and delivery on complex façade systems. Their work ensures that even the most ambitious projects move smoothly from concept to completion. I work with EXT to refine their client messaging and business development, turning technical know-how into clear conversations that drive results.
Visit EXT - www.extfacades.com
Work Along Yourself
Prefer to take things at your own pace? We’ve created resources you can work through independently—designed to give you clarity and confidence without the jargon.
Whether you’re looking for a complete sales reset or just a practical tool to tackle one challenge, these resources are built to help you make progress on your own terms.
So You Think You Can’t Sell (But You Can)
Nichola’s practical workbook, packed with tools and exercises to help you build sales skills step by step.
Now only £12.99
Downloadable Guides & Templates
A growing library of PDF resources covering business development, sales, and content strategy.
Available instantly via PayHip.
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